STLToday.com: Smacked in the face with ads

June 26th, 2008

I’ve already written about my disdain for the STLToday.com redesign. Well I still haven’t gotten over it. The geniuses over at the Post have decided to use a combination of Flash, JavaScript, and a kick in the nuts to shove advertisements in your face wherever you look. They are unavoidable. Here’s a brief tour in pictures.

The page loads. In the top left corner of the page seems to be peeled down revealing an ad that screams “Free Gas!” on a neon green background with white dollar signs flying around. The corner appears to be heaving/wheezing/pulsating and distracts you from reading the news.

What happens when you mouseover such an ad? Well of course it peels down to cover the entire freaking screen you’re looking at!

To get rid of this monstrosity you have to wait for the entire thing to peel down then wait for the close button to appear then click it then instead of just going away it has to peel all the way back up. Terrible implementation.

The second ad on the page is even worse. Worse because it’s almost unavoidable. If you scroll the page using the scrollbar you’re safe but if you’re like me and use a scrollwheel mouse or two finger scroll on a Mac you will hit this ad. This ad for Shubert Funiture Two covers the entire width of the page.

What happens when you mouseover it? Of course it covers the entire screen.

Again you must wait for the entire animation to complete loading then find the close button (not an easy task) and click it. I realize this is the “going out of business sale” but get out of my face. This has to be the most obtrusive news site ever created.

How has this effected my reading habits? Well I used to scan every section of the site now I just skim the homepage for as long as I can stand sometimes not even 5 minutes. I would be interested to see how their pageviews have gone down since the redesign. I’m now spending much more time reading The Guardian UK for my news. Shockingly the reporting on US news is better than what we have here in America. I’m also thinking about giving Newsweek a chance and for local news possibly switching to KSDK.com.